Brand Overview

AMERICAN HERITAGE
ITALIAN DESIGN

Starting in the 1970’s as Marlboro Country Stores and then in 1984 Marlboro Sportswear, moving onto Marlboro Classics in 1987. Now, over 25 years later, the brand has again evolved to MCS. The rich heritage of American West lifestyle, Italian design and rider logo, remain as long as live.

MCS Offers outstanding products, built on quality, sturdy reliability, attention to detail, craftsmanship and contemporary design.

Target Consumers

Core market: 35-45
Income: Professionals with mid-to-high income bracket
Influences: Sporting heroes, film heroes, Classic rock music, gadgets, technology, cars, wining and dining

History with the us

November 2013 to the present